Episodes

Wednesday May 13, 2020
46: Effective E-Newsletter Strategies With Pat Hawn
Wednesday May 13, 2020
Wednesday May 13, 2020
The best tips and techniques to ensure your email newsletters are being read. Pat Hawn from Market Volt joins the podcast to share some of his best practices and high-level insights into creating your most effective email newsletter. Friday at 10a (CST) join us and learn how to get the most out of your district/school newsletters. Doesn't matter your platform, catch the presentation one @tspra attendee called "the best thing I attended all session". bit.ly/K12Enews1

Tuesday May 05, 2020
45: Distance Learning With Chris Prince Blackboard
Tuesday May 05, 2020
Tuesday May 05, 2020
This new world of education has teaching and learning looking much different for K-12 education. Blackboard Senior Executive Chris Prince joins the podcast to discuss distance and remote learning in a new era of education. Visit www.Blackboard.com/k12 for more information.

Friday May 01, 2020
44: Part 3 Coronavirus Communications For Schools
Friday May 01, 2020
Friday May 01, 2020
Financial Forecast for next school year, when and how are we reopening schools, handling the rapid news cycle, graduation ideas, and more. A CalSPRA virtual meeting discussing the latest news in regard to school closures due to the coronavirus with a superb panel of school PR professionals. Kevin Gordon, Capitol Advisors Founding Partner and President, was the Executive Director of CASBO, involved with CSBA: Budget update and financial forecast Kindra Britt, CalSPRA President Deputy Superintendent for the California Dept. of Education and State Superintendent of Public Instruction Tony Thurmond: Latest State-level information Music Watson, Former CalSPRA President: Chief of Staff San Diego County Office of Education School-reopening plans https://covid-19.sdcoe.net/Portals/covid-19/Documents/Pandemic%20Plan%20Resources/20-04-14_Recovery_Plan_Assumptions_and_Recommendations.pdf Dr. David Vannasdall, CalSPRA Superintendent Chair, Arcadia Unified Superintendent: Superintendent perspective Michelle Smith-McDonald, CalSPRA Bay Area Chair-- Director of Communications for the Alameda County Office of Education: High School graduation ideas

Wednesday Apr 22, 2020
43: Superintendent Dr. Joe Sanfelippo Go Crickets
Wednesday Apr 22, 2020
Wednesday Apr 22, 2020
A must-listen. Author, Keynote, and National Superintendent of the Year Dr. Joe Sanfelippo joins the School PR Podcast. We talk about how he put Fall Creek Wisconsin on the map, increased enrollment, created a storytelling machine, engaging the board, hacking leadership, #1minwalk2work, #gocrickets, COVID-19 school closures, the power and impact of school communications, and why he lives just a 60 second walk away from the district office. #schoolprpodcast

Sunday Mar 29, 2020
42: Part 2 Coronavirus Communications For Schools
Sunday Mar 29, 2020
Sunday Mar 29, 2020
The vendor dilemma, unique video concepts, positive social media engagement, media relations opportunities, PRA requests, getting in the room, insensitive social media posts, being a community resource, and more. In this episode we concentrate on transitioning from reactive to proactive storytelling and starting to share the many positive stories in our schools and communities. #schoolsclosedheartsopen ❤️
Videos:
https://www.youtube.com/user/arcadiaunified/videos?view_as=subscriber

Monday Mar 09, 2020
41: Part 1 Coronavirus Communications For Schools
Monday Mar 09, 2020
Monday Mar 09, 2020
The role of communications has become essential with the coronavirus continuing to spread globally. This special episode discusses some of the critical aspects of communicating with our parents and school communities as we navigate the known and unknown of the coronavirus. We hope to provide some proven strategies and perspectives for schools to consider.

Thursday Feb 13, 2020
40: Kindra Britt Deputy Superintendent
Thursday Feb 13, 2020
Thursday Feb 13, 2020
Earning your seat at the table, working for the CA Dept. Of Education and Superintendent Tony Thurmond, funding for public education, CalSPRA conference, Arcadia PIO job, and much more with Kindra Britt the Deputy Superintendent of Communications and Marketing for the CDE and the President of CalSPRA!

Wednesday Jan 29, 2020
39: My Kobe Story
Wednesday Jan 29, 2020
Wednesday Jan 29, 2020
My almost one-on-one Kobe Bryant interview story, and the Los Angeles reaction. This is just my little recollection of about ten years ago when a young sports reporter had an opportunity to interview one of the greatest to ever play the game. My sincere condolences to the Bryant family, and to all of the families and loved ones of everyone involved in the tragedy.

Sunday Nov 24, 2019
38: Your District In 60 Seconds With Paik, Pichardo, & Jennings
Sunday Nov 24, 2019
Sunday Nov 24, 2019
Creating dynamic and engaging weekly 60-second video recaps of your school district. A special on-location podcast from Sacramento with Christine Paik, Nicole Pichardo, and Matthew Jennings who are all creating these recap videos and share their expertise with us so you can too!
Video examples from our guests:
https://www.youtube.com/watch?v=R13mqfM5CzE

Tuesday Nov 19, 2019
37: Creative Brain Vs Survival Brain With Martyn Williams
Tuesday Nov 19, 2019
Tuesday Nov 19, 2019
Recognizing, controlling, and mastering your mood and body chemistry with your own thoughts. Martyn Williams has led extreme expeditions to Mt. Everest and some of the most treacherous peaks in the world. Through his journeys he has explored and discovered how to control one’s consciousness with reflection, perspective, and practice.