School PR Podcast With Ryan Foran

36: Elite Level Video Philosophy & Techniques With Rob Wiltsey

Knowing the “why” of your videos, who should narrate, interview questions, music selection, lighting, and many more insights to help significantly elevate your brand with dynamic videos. School Shine CEO and Founder Rob Wiltsey and Ryan Foran have an in-depth discussion on creating impactful and engaging videos. Teacher Vignette example: https://vimeo.com/369384941/a51db9ff6b

www.schoolshine.org for more examples.

35: Video Press Release & BIG Announcement

How to create and utilize video press releases to get more of your stories to and in the media. A great strategy to increase your media relations and greatly enhance your brand.

News examples from video press releases: 

https://youtu.be/xp4SFbzp2no

https://youtu.be/wwaMyMS0aC8

https://youtu.be/D3tM2ZZec7o

https://youtu.be/dJyH9zZJCkk

https://youtu.be/UmptP61Fdr0

First Ave Middle School Rock Band Sweet Child O' Mine

https://youtu.be/g_vgNgrM-eQ

 

 

34: Creative Welcome Back to School Ideas

Social media hashtag campaigns, photo albums, staff trainings, videos, and more! We share creative and successful Back to School ideas to create a positive start to the school year and engage your school communities. 

Links Mentioned:

Draft Day Press Conference: https://youtu.be/Ig9JW7mtH-8

Hashtag Campaign blog post: https://ryanprforan.blogspot.com/2016/07/the-two-best-twitter-campaigns-for.html

Social Media Wall: https://walls.io/ 

4 Unique and Easy Ideas to Increase Social Media Engagement: https://ryanprforan.blogspot.com/2018/11/4-unique-and-easy-ideas-to-increase.html

 

33: Advocating for Transgender Students all the way to ABC 20/20 With Diane Sawyer Arcadia Innovation Summit

Transgender student rights have been a controversial topic in schools across the country in recent years. The Arcadia Unified School District was one of the first districts in the country to have a complaint filed against it and to reach a settlement agreement with the U.S. Department of Justice. Through this years-long journey, the Arcadia Unified School District learned from its mistakes, learning how to better work with and advocate for transgender students. After a plethora of negative stories about this issue, the willingness for Arcadia to break its public silence and open up to the media led to Superintendent Dr. David Vannasdall being featured on ABC 20/20 with Diane Sawyer. We discuss the journey as well as the detailed process and preparation for this national tv event.

32: Principal Dr. Andy Jacks Creative Student Videos & Social Media Interview

Virginia Principal of the Year Dr. Andy Jacks shares his why and how he shares the great stories of the students and staff at Ashland Elementary School through creative videos and social media. Be sure to follow Dr. Jacks on Twitter @_AndyJacks, and his website https://andyjacks.co/. Jacks is leading the way for principals sharing their school stories through innovative ways while utilizing student and staff voice.

31: Hundreds of Colorado Schools Closed Just Days Before Columbine Shooting 20th Anniversary

A credible threat from a Florida woman who flew to Colorado and purchased a gun, forced hundreds of schools to close just days before the 20th anniversary of the Columbine tragedy. Rick Kaufman who served as a first responder and a spokesman for Columbine 20 years ago joins me to discuss this unfortunate news, what can educators do, are schools safer today than 20 years ago, and he talks about what it was like being on the Columbine campus on that terrible day.

30: Messaging With The 6 Moral Imperatives Mark Standriff CAPIO Conference

How to message with emotion and getting to the heart of your communications. Mark Standriff discusses the 6 Moral Imperatives and how to create a lasting message in the instant age. This is from the annual CAPIO conference that was recently held in Newport Beach.

29: Crisis Communications Protocols Matthew Jennings SoCalSPRA Presentation

CalSPRA Board Member and Oceanside Unified Director of Communications Matthew Jennings discusses the important topic of Crisis Communications Protocols at a CalSPRA Regional Conference in Arcadia. Link to slides: https://drive.google.com/open?id=1M0wSCFIhSmgstdO2nRU8JQyKfBw2WHF6

28: S. California Regional Conference Preview Arcadia 4/5/19

Media Relations, Crisis Communications, Roundtable. A complete preview of the CalSPRA Regional Conference for Southern California that will take place in Arcadia on 4/5/19! Register at https://www.calspra.org/event-3295364. 

27: CalSPRA Presentation- Creating a Digital Communications Internship Army to Help You & Your Students

Last school year our interns covered 207 events in just 183 school days while capturing more than 10,000 photographs. Four years into our award-winning Digital Communications Internship program, Amber Nuuvali and myself share how to create an internship program to greatly increase the amount of positive stories produced by your district while also providing an incredible opportunity for students. @acnuuvali @ryanpforan

Slides: https://docs.google.com/presentation/d/1yPg8zN4OLr3qQrUNThJe7lrn3tq5xCC1IlamCKEGJf0/edit?usp=sharing