School PR Podcast With Ryan Foran

41: Part 1 Coronavirus Communications For Schools

The role of communications has become essential with the coronavirus continuing to spread globally. This special episode discusses some of the critical aspects of communicating with our parents and school communities as we navigate the known and unknown of the coronavirus. We hope to provide some proven strategies and perspectives for schools to consider.

40: Kindra Britt Deputy Superintendent

Earning your seat at the table, working for the CA Dept. Of Education and Superintendent Tony Thurmond, funding for public education, CalSPRA conference, Arcadia PIO job, and much more with Kindra Britt the Deputy Superintendent of Communications and Marketing for the CDE and the President of CalSPRA!

39: My Kobe Story

My almost one-on-one Kobe Bryant interview story, and the Los Angeles reaction. This is just my little recollection of about ten years ago when a young sports reporter had an opportunity to interview one of the greatest to ever play the game. My sincere condolences to the Bryant family, and to all of the families and loved ones of everyone involved in the tragedy.

38: Your District In 60 Seconds With Paik, Pichardo, & Jennings

Creating dynamic and engaging weekly 60-second video recaps of your school district. A special on-location podcast from Sacramento with Christine Paik, Nicole Pichardo, and Matthew Jennings who are all creating these recap videos and share their expertise with us so you can too!

Video examples from our guests:

https://www.youtube.com/watch?v=R13mqfM5CzE

https://www.youtube.com/watch?v=0jRUuy-XBk4

https://www.youtube.com/watch?v=zhgnBMRA6-U

37: Creative Brain Vs Survival Brain With Martyn Williams

Recognizing, controlling, and mastering your mood and body chemistry with your own thoughts. Martyn Williams has led extreme expeditions to Mt. Everest and some of the most treacherous peaks in the world. Through his journeys he has explored and discovered how to control one’s consciousness with reflection, perspective, and practice.

36: Elite Level Video Philosophy & Techniques With Rob Wiltsey

Knowing the “why” of your videos, who should narrate, interview questions, music selection, lighting, and many more insights to help significantly elevate your brand with dynamic videos. School Shine CEO and Founder Rob Wiltsey and Ryan Foran have an in-depth discussion on creating impactful and engaging videos. Teacher Vignette example: https://vimeo.com/369384941/a51db9ff6b

www.schoolshine.org for more examples.

35: Video Press Release & BIG Announcement

How to create and utilize video press releases to get more of your stories to and in the media. A great strategy to increase your media relations and greatly enhance your brand.

News examples from video press releases: 

https://youtu.be/xp4SFbzp2no

https://youtu.be/wwaMyMS0aC8

https://youtu.be/D3tM2ZZec7o

https://youtu.be/dJyH9zZJCkk

https://youtu.be/UmptP61Fdr0

First Ave Middle School Rock Band Sweet Child O' Mine

https://youtu.be/g_vgNgrM-eQ

 

 

34: Creative Welcome Back to School Ideas

Social media hashtag campaigns, photo albums, staff trainings, videos, and more! We share creative and successful Back to School ideas to create a positive start to the school year and engage your school communities. 

Links Mentioned:

Draft Day Press Conference: https://youtu.be/Ig9JW7mtH-8

Hashtag Campaign blog post: https://ryanprforan.blogspot.com/2016/07/the-two-best-twitter-campaigns-for.html

Social Media Wall: https://walls.io/ 

4 Unique and Easy Ideas to Increase Social Media Engagement: https://ryanprforan.blogspot.com/2018/11/4-unique-and-easy-ideas-to-increase.html

 

33: Advocating for Transgender Students all the way to ABC 20/20 With Diane Sawyer Arcadia Innovation Summit

Transgender student rights have been a controversial topic in schools across the country in recent years. The Arcadia Unified School District was one of the first districts in the country to have a complaint filed against it and to reach a settlement agreement with the U.S. Department of Justice. Through this years-long journey, the Arcadia Unified School District learned from its mistakes, learning how to better work with and advocate for transgender students. After a plethora of negative stories about this issue, the willingness for Arcadia to break its public silence and open up to the media led to Superintendent Dr. David Vannasdall being featured on ABC 20/20 with Diane Sawyer. We discuss the journey as well as the detailed process and preparation for this national tv event.

32: Principal Dr. Andy Jacks Creative Student Videos & Social Media Interview

Virginia Principal of the Year Dr. Andy Jacks shares his why and how he shares the great stories of the students and staff at Ashland Elementary School through creative videos and social media. Be sure to follow Dr. Jacks on Twitter @_AndyJacks, and his website https://andyjacks.co/. Jacks is leading the way for principals sharing their school stories through innovative ways while utilizing student and staff voice.