School PR Podcast With Ryan Foran

26: The Importance of Sharing Your School District's Story & How To CalSPRA Presentation

There are a plethora of reasons why we all need to be sharing the great stories of our schools. This is from my presentation at the CalSPRA annual conference in Santa Rosa. 

Slides: http://bit.ly/2UaUE66 

25: State Superintendent Tony Thurmond at CalSPRA Conference

Fresh from negotiations in Oakland Unified, State Superintendent of Public Instruction Tony Thurmond speaks at the California School Public Relations Association annual conference in Santa Rosa. Just two months into the job, Thurmond talks about his priorities for education in California, his unique upbringing, and how public education saved his life.

24: Crisis Communications Interview With Rick Kaufman

From lessons learned being the spokesperson immediately after the shooting at Columbine High School, to running through a crisis communications scenario, understanding why your school staff and parents are essential in your crisis response, and when and how to respond to critical social media posts, Rick Kaufman joins me for a very in-depth and important conversation about crisis communications in schools. Rick provides tangible advice and many valuable lessons that may help you as you navigate your next crisis. You can follow Rick on Twitter at @Rjkaufman. Follow Ryan at @RyanpForan and his PR blog http://ryanprforan.blogspot.com/p/consulting.html. 

 

23: How Arcadia High Baseball’s Social Media Went From Cellar to Stellar To Promote Its Players & Celebrate Its Team

The inspirational story of how Arcadia High Baseball coaches Nick Lemas and Gabe Hyatt knew little about social media, but are now going deep on Twitter with a revamped brand and notoriety thanks to taking a few hacks and learning along the way. Follow their team at @ArcadiaBaseball.

22: Utilizing Marketing to Magnify Your School District With Jason Wheeler

A must listen for all school communications pros. An in-depth conversation with Jason Wheeler, Marketing Coordinator for the Carrollton Farmers Branch Independent School District in Texas. Jason and I discuss a variety of topics including content marketing for schools, Texas-sized communications departments, how to recruit quality teachers, the importance of sharing your school district’s story, utilizing social media, overcoming Facebook’s algorithm, and what school PR pros can expect in 2019. Great lessons and practical takeaways from Jason. Follow him at @WheelerCFB on Twitter, and be sure to check out his website via http://jasonawheeler.com/.

21: CalSPRA Conference Preview With Kindra Britt

A comprehensive preview of CalSPRA’s annual conference with CalSPRA President-Elect Kindra Britt. The annual conference will be held in Santa Rosa from February 25-27. For more information and to register you can visit www.Calspra.org. 

 

20: CSBA Presentation- Creating a Digital Communications Internship Program to Brand Your School District

Link to presentation slides: https://docs.google.com/presentation/d/1-TOK4QVlaJUSGwC7gB2Bh5VPoErvIIPWAIToMZFLuvo

19: Utilizing Video & Smartphone Techniques for Public Relations

95% of information is retained when the message is delivered via video, compared to just 10% retained when reading text. You don’t need to be an expert in video production to start reaping the benefits. Video greatly increases engagement and traffic for social media and web. Listen and learn some basics techniques to increase your smartphone video strategy.

18: 4 Unique & Easy Ideas to Increase Social Media Engagement

Get tuned into your community and become a source and resource of valuable information for your followers. There are four unique and easy posts you can add to your social media strategy that will help drastically increase engagement almost immediately. The common theme among all four is “community.”

1. Scenic Photos

2. Sports Teams

3. Local Fire, Police, Utilities, City

4. Breaking News

Get creative and think about what posts are “universal” and appeal to the majority of your audience. What can most of your followers relate to? Listen to the podcast for more details and specifics on these four social media engagement strategies. 

17: How to Make the Most of #NSPRA2018 Conference

Tips on how to optimize your NSPRA conference. NSPRA Senior Communications Manager Jennifer Landes joins the podcast to provide insights into a successful strategy for managing the upcoming conference. Be sure to download the NSPRA app, visit www.nspra.org, and listen to this podcast. #NSPRA2018