School PR Podcast With Ryan Foran

31: Hundreds of Colorado Schools Closed Just Days Before Columbine Shooting 20th Anniversary

A credible threat from a Florida woman who flew to Colorado and purchased a gun, forced hundreds of schools to close just days before the 20th anniversary of the Columbine tragedy. Rick Kaufman who served as a first responder and a spokesman for Columbine 20 years ago joins me to discuss this unfortunate news, what can educators do, are schools safer today than 20 years ago, and he talks about what it was like being on the Columbine campus on that terrible day.

30: Messaging With The 6 Moral Imperatives Mark Standriff CAPIO Conference

How to message with emotion and getting to the heart of your communications. Mark Standriff discusses the 6 Moral Imperatives and how to create a lasting message in the instant age. This is from the annual CAPIO conference that was recently held in Newport Beach.

29: Crisis Communications Protocols Matthew Jennings SoCalSPRA Presentation

CalSPRA Board Member and Oceanside Unified Director of Communications Matthew Jennings discusses the important topic of Crisis Communications Protocols at a CalSPRA Regional Conference in Arcadia. Link to slides: https://drive.google.com/open?id=1M0wSCFIhSmgstdO2nRU8JQyKfBw2WHF6

28: S. California Regional Conference Preview Arcadia 4/5/19

Media Relations, Crisis Communications, Roundtable. A complete preview of the CalSPRA Regional Conference for Southern California that will take place in Arcadia on 4/5/19! Register at https://www.calspra.org/event-3295364. 

27: CalSPRA Presentation- Creating a Digital Communications Internship Army to Help You & Your Students

Last school year our interns covered 207 events in just 183 school days while capturing more than 10,000 photographs. Four years into our award-winning Digital Communications Internship program, Amber Nuuvali and myself share how to create an internship program to greatly increase the amount of positive stories produced by your district while also providing an incredible opportunity for students. @acnuuvali @ryanpforan

Slides: https://docs.google.com/presentation/d/1yPg8zN4OLr3qQrUNThJe7lrn3tq5xCC1IlamCKEGJf0/edit?usp=sharing 

26: The Importance of Sharing Your School District's Story & How To CalSPRA Presentation

There are a plethora of reasons why we all need to be sharing the great stories of our schools. This is from my presentation at the CalSPRA annual conference in Santa Rosa. 

Slides: http://bit.ly/2UaUE66 

25: State Superintendent Tony Thurmond at CalSPRA Conference

Fresh from negotiations in Oakland Unified, State Superintendent of Public Instruction Tony Thurmond speaks at the California School Public Relations Association annual conference in Santa Rosa. Just two months into the job, Thurmond talks about his priorities for education in California, his unique upbringing, and how public education saved his life.

24: Crisis Communications Interview With Rick Kaufman

From lessons learned being the spokesperson immediately after the shooting at Columbine High School, to running through a crisis communications scenario, understanding why your school staff and parents are essential in your crisis response, and when and how to respond to critical social media posts, Rick Kaufman joins me for a very in-depth and important conversation about crisis communications in schools. Rick provides tangible advice and many valuable lessons that may help you as you navigate your next crisis. You can follow Rick on Twitter at @Rjkaufman. Follow Ryan at @RyanpForan and his PR blog http://ryanprforan.blogspot.com/p/consulting.html. 

 

23: How Arcadia High Baseball’s Social Media Went From Cellar to Stellar To Promote Its Players & Celebrate Its Team

The inspirational story of how Arcadia High Baseball coaches Nick Lemas and Gabe Hyatt knew little about social media, but are now going deep on Twitter with a revamped brand and notoriety thanks to taking a few hacks and learning along the way. Follow their team at @ArcadiaBaseball.

22: Utilizing Marketing to Magnify Your School District With Jason Wheeler

A must listen for all school communications pros. An in-depth conversation with Jason Wheeler, Marketing Coordinator for the Carrollton Farmers Branch Independent School District in Texas. Jason and I discuss a variety of topics including content marketing for schools, Texas-sized communications departments, how to recruit quality teachers, the importance of sharing your school district’s story, utilizing social media, overcoming Facebook’s algorithm, and what school PR pros can expect in 2019. Great lessons and practical takeaways from Jason. Follow him at @WheelerCFB on Twitter, and be sure to check out his website via http://jasonawheeler.com/.